Why do past attendees mark this as a must-attend event? Quite simply—it's the focus on peer-to-peer interaction. In an industry based on competition as much as partnerships, the Summit offers vendor executives a rare combination of networking, social events and program in a relaxed atmosphere. At other conferences and tradeshows, vendors are focused on selling products and services. At the Executive Vendor Summit, there are no customers and no selling. By taking the customer out of this event, attendees form critical relationships with peers and focus on the industry's successes, challenges and opportunities and how to provide better solutions. This unprecedented peer-to-peer networking has proven to be an integral part of the conference, and is enlightening in a way larger conferences just can't match.