VENZA, a leading provider of data protection and regulatory compliance solutions for the hospitality industry, today announced that it has named Barbara Espinosa as Global Executive Vice President of Client Experience. In this newly created role, Espinosa will lead the company’s account management team, ensuring that all VENZA offerings continue to delight its customers and exceed expectations.

A proven leader with an eye toward the success of the client journey, Espinosa previously led VENZA’s Product-Marketing Team as its director. She carries deep industry knowledge from her previous career working directly in hospitality, most recently as the security awareness and compliance lead at Karisma Hotels & Resorts. In combination, this career trajectory and experience made her an ideal fit for the new position at VENZA.

The Global EVP of Client Experience position will review, streamline, and ultimately optimize all aspects of client interactions with VENZA, yielding an unparalleled level of service. Espinosa’s responsibilities will include building and maintaining robust collaborative relationships with clients through effective communication and troubleshooting, designing and cultivating pathways for effective client journeys, and working interdepartmentally to track, manage, and build customer satisfaction. In addition, she will also continue to play a pivotal role in defining the company’s product development strategy and determining its strategy for product execution.

Reflecting on her new role, Barbara Espinosa shared, “I am thrilled to step into this role and further contribute to the enriching experiences of our clients. My vision is to foster a synergy between our services and client needs, ensuring that every interaction with VENZA is not just satisfactory, but exceptional.”

"My journey in the hospitality sector has been a blend of learning and leading, and I look forward to bringing all my insights to the table to elevate our client experience,” she added.

“Barbara's unique blend of industry experience, leadership skills, and client-focused approach make her the ideal person to lead our client experience efforts,” said Daniel Johnson, CEO at VENZA. “Her track record within VENZA speaks for itself, and I am confident that under her leadership, our clients will see enhanced value and innovative solutions tailored to their needs.

“We're excited to see how her vision and strategy will propel our client interactions to new heights," he continued.