Hotels around the globe continue to adopt Oracle Hospitality OPERA Cloud Property Management System (PMS). In the past fiscal* year, Oracle has seen a 300% increase in customers using OPERA Cloud as properties look to technology to adapt to market changes and deliver increasingly digital guest experiences. Brands leveraging the OPERA Cloud portfolio, including property management, distribution, digital assistants, upsell capabilities, sales and event management, and more include Great Wolf Lodge, HOMA Phuket, Lindner, The Orient, and Wyndham.

Running on Oracle Cloud Infrastructure with built-in automation, AI, and machine learning capabilities, OPERA Cloud is a comprehensive hospitality platform and suite of solutions for hotels, resorts, and casinos.

Hotels increase profitability and improve service with OPERA Cloud

In last 12 months, Oracle has added more than 1,400 new features to OPERA Cloud, helping hoteliers of all sizes to optimize hotel operations and increase revenue and profitability while innovating to better serve guests. New enhancements and momentum across the portfolio include:

Oracle Hospitality Nor1: Despite a still tricky hotel environment, properties using Nor1 solutions generated 133% higher incremental revenue this past fiscal* year over the one prior. The offering enables hoteliers to deliver more impactful upgrade offers for guests and boost incremental revenue by being able to take actions such as offering guests last-minute premium rooms prior to check-in.

“Rather than manually tracking upgrades against availability and spending staff hours on data entry, Great Wolf leans on Nor1 to automate the upsell process and connect with OPERA PMS for a clear view of inventory,” Dave Van Saun, director, ancillary revenue at Great Wolf Resorts. “Being able to pull prices from OPERA—with differentials, rate codes and room segmentation—is a huge time saver for our staff.”

Oracle Hospitality Integration Platform (OHIP): has had a 600% increase in production traffic in the last 12 months. As of today, 400 partners have built or are actively building integrations with OPERA Cloud’s more than 3,500 REST APIs, one of the largest libraries in the hospitality industry.

In a recent piece, Daniel Garbrecht, rooms division manager and Victoria Kupke, event manager at Grand Hotel National Luzern said: “We went live with OPERA Cloud in April 2021, and it has allowed us to do things that were not possible before. Its built-in Oracle Hospitality Integration Platform (OHIP), for example, is a self-service platform that made it possible for us to work independently and quickly with third-party providers from Oracle’s immense partner network to integrate new products and services. That’s how we introduced mobile check-in and checkout, and contactless payment.”

OPERA Cloud Sales and Event Management (OSEM): As hotels prepared for the return of events and business travel, OPERA Cloud Sales and Event Management saw a 285% increase in customer adoption this past fiscal* year versus the prior. The sales and catering management application streamlines operations and maximizes revenue for banquets, conferences, and more.

“Now that we are live, our sales and events teams are no longer tasked with having to spend hours a day on manual data entry,” said David Spence, director of sales and marketing at Banff Park Lodge. “And because OSEM is cloud based, we can access and more broadly share the Banff Park Lodge property anywhere via a mobile device. The future is truly exciting as we are now running on a secure platform that will never just sit on a shelf. With automatic updates via the cloud, we are able to continuously evolve to meet the changing needs of our clients and guests.”

Oracle also continues to enhance OPERA Cloud Distribution and OPERA Cloud Digital Assistant capabilities. Distribution connects channels directly to the OPERA Cloud so hoteliers can extend their market reach and attract new customers to boost revenue while reducing cost. Revenue managers can build rates into the system and then make them available on multiple channels with just a few clicks, rather than having to rely on specialty technology departments or third-party providers. Since Distribution connectivity is enabled through OHIP, travel partners can now connect to OPERA Cloud directly in a matter of days, without the need to rely on the limitations of an intermediary.

OPERA Cloud Digital Assistant is an AI service for OPERA Cloud that combines natural language processing and back-end integration to create conversational experiences through text, chat, and voice interfaces for hotel staff. With a rapidly growing library of skills, including check-in and check-out, rooms management, heartbeat functionality for managers, and a review of sales functions, teams can perform their tasks from anywhere.Learn more about the changing expectations of hotel guests and how hoteliers are addressing them in our new “Hospitality in 2025” report: https://bit.ly/3NjqSqr