TECH PREDICTIONS FOR 2025
ACCOR: 2025 Wellness Trends
https://www.hotel-online.com/press_releases/release/top-2025-wellness-trends-according-to-accor/
Amadeus: 4 Hospitality Trends to Watch in 2025
https://www.amadeus-hospitality.com/insight/4-hospitality-trends-for-2025
Oracle Hospitality, Laura Calin, Senior Vice President: Top 5 predictions for 2025
1. AI will move from experimental phases to impactful applications within the hospitality industry.
Moving on from buzzwords and experiments, there will be a strong focus on AI-driven automation with concrete initiatives that can solve acute industry problems while creating new opportunities. We expect to see AI-powered automation streamlining operations, empowering data-driven decisions, and personalizing guest experiences with tailored recommendations and seamless check-ins. No longer limited by staff availability, AI can deliver thoughtful, concierge-level service at all properties. From optimizing workflows to predicting staffing needs based on real time data like flight cancellations, AI empowers hotels to enhance efficiency and agility. We expect that open APIs and plug-in marketplaces will further accelerate adoption, allowing hoteliers to quickly test and implement AI solutions.
2. Guests will have more control over their journey from pre-arrival to post-stay.
Guests will be more in control to create their own unique and memorable experiences, extending beyond the hotel stay itself and encompassing the entire travel journey. With the proliferation of online distribution channels and other outlets, such as credit card companies that offer travel experiences, the technologically savvy will be able to gamify multiple loyalty programs for perks to tailor their journeys. We anticipate continued demand for bespoke stays and the ability to leverage loyalty programs across various platforms. To meet these evolving expectations, hoteliers must embrace hospitality technology solutions. Technologies implemented on- and above-property can enable a guest-centric, attribute-based selling approach, empowering hotels to shift from offering solely traditional room rates and types. We predict that attribute-based selling will give guests the choice to customize stays, choosing specific room features like balconies or connecting rooms, while providing new incremental revenue opportunities to standard hotel rooms.
3. Hoteliers will consolidate their tech ecosystems, choosing vendors that offer a comprehensive suite of core solutions.
The hospitality industry has reached an inflection point with technology at the heart of its transformation. To simplify their operations and amplify their hospitality offerings, hoteliers have turned to adopting innovative solutions and strategically partnering with technology vendors. Choosing vendors that offer a comprehensive suite of solutions reduces the need to duplicate interface and map data between systems, which can lead to friction and silos. With this approach, hospitality brands can streamline operations and reduce the complexity often associated with juggling multiple vendors. Additionally, partnering with vendors that have a wide range of capabilities can drive cost efficiency and innovation. By collaborating closely with technology vendors, hoteliers can co-create solutions that address their unique challenges. This also helps ensure that hospitality brands remain at the forefront of the latest advancements, delivering differentiated and exceptional experiences to their guests.
4. Sustainability and eco-conscious innovations will begin making serious headway.
Hotel brands will continue to adopt more digital and cloud-based platforms to help reduce on-site energy consumption, minimize waste, and promote paperless operations. With 2030 sustainability goals only five years away, we can expect a reinvigorated focus on sustainability practices. This can include any number of exercises such as energy management and smart water monitoring systems that can help hoteliers to optimize their water and energy usage. We expect there will also be extra emphasis placed on using sustainable and recycled materials in products to promote a greener hospitality industry from top to bottom.
5. Data security will become a competitive advantage for hospitality providers.
Cybersecurity will be paramount for the hospitality industry in 2025 and beyond. Recent breaches underscore the industry’s vulnerability, impacting operations, guest data, and brand reputation. Hotels staying ahead of the curve will leverage enhanced security as a competitive differentiator, earning trust of guests in a wary digital landscape. We can expect accelerated cloud adoption, driven by the superior security of data centers offering multi-factor authentication, advanced encryption, and robust access controls to provide a stronger defense against cyber-attacks. Treating security as a fundamental aspect of the guest experience, hoteliers can help their brands remain resilient and trusted in the years to come.
IDeaS Revenue Solutions: 5 Predictions That Will Shape Hospitality in 2025
https://go.rev.ideas.com/2025-hotel-revenue-predictions
1. Generational Change: The demographic makeup of today’s guests is shifting rapidly, and hoteliers must continue to adapt accordingly to both meet their needs and capture revenue opportunities.
2. Experiential Travel Endures: It’s no longer just about seeing the sights, a growing portion of travelers are seeking deeper, authentic and culturally-conscious connections during their stays.
3. Room Rate Pressure Renews Ancillary Revenue Focus: Faced with room revenues feeling the squeeze of inflation, the hospitality sector will look to maximize other on-property revenue generating opportunities.
4. AI Continues to Surge: While AI offers immense potential to transform operations and enhance guest experiences, it’s essential to strike a balance between technological advancements and human expertise.
5. Cloud Revolution: Changing guest expectations are necessitating a shift to cloud-based technologies, and hoteliers must adopt these solutions to succeed.
John Burns, President, Hospitality Technology Consulting: Hotel Technology Predictions for 2025
1. “Total Lifetime Value” Will Become a Key Metric in Hotel Loyalty Program Operation.
Many other industries project and then respond to, their customers’ Total Lifetime Value (TLV). Generally, in hospitality we do not do either. While holding a relative gold mine of customer data, we typically only look at a guest’s spending over the past 12 months, if we look at all. That will change in 2025. Our intensified focus on guest data centralization and analysis will equip us to make informed estimates of TLV, and to consider them both when crafting promotions and welcoming arriving guests. Competitive pressures will force us to do so.
2. AI in 2025 – Good, Bad & Ugly
Artificial Intelligence will be examined, adapted and applied by the Hospitality industry even more rapidly in 2025. I predict that important efficiencies will be enacted and novel, positive applications will be discovered. I also predict that the Hospitality industry will experience both AI disappointment, as some “simple” tasks prove much more challenging for AI than expected, and embarrassment, as AI-power applications occasionally “hallucinate” and perform in unexpected and sometimes inappropriate ways.
3. The Struggle to Personalize will Continue
In 2025 we will (finally) move personalization beyond bulk emails to finely-targeted contact. The ability to instantly analyze guest data – yes, sometimes using AI review of guest profiles – will now enable the Hospitality industry to progress to ultra-niche, or even 1:1 communication, offer delivery, and specifically-personalized on-property recognition in 2025. Updated hotel system screens – especially in PMS and POS – will enable us to unobtrusively inform our staff of guest-specific data for their action.
4. Fewer Technology Vendors, Fewer Vendor Relationships
The nascent effort by hotel managers and hotel brand executives to reduce the number of technology vendors with whom they contract will accelerate in 2025. Admitting that 50, 100, or sometimes hundreds, of vendor relationships cannot be effectively managed, single product/service suppliers will be dropped, multi-product vendors will be sought and engaged. The aim will be to reduce administrative overhead and hopefully speed communication, responsiveness, and collaboration.
5. We Will Rise to the “Experiences” Challenge
The term “experiences” is everywhere in hotel operation conversations. Those discussions often include the assertion that “my hotel has no experiences to sell”. That perspective will change in 2025 – the year when hoteliers discover the wealth of experiences they can offer or facilitate. Not so long ago, many hotels said they had no “add-on’s” to offer when guests booked on their website. Then they discovered Early check-in (for a fee), Late Check-out (for a fee), buy-ahead breakfast, various in-room amenities, or discounted parking. This discovery process is repeating itself. Hotel operators are discovering pool passes, day-use rooms, cabana rentals, cooking classes, property tours, cocktail making classes, and much more, to say nothing of near-property activities that the hotel can facilitate (for a fee).
In 2025, a hotel will be so much more than place to sleep. On- and near-property experiences will be identified, offered, and embraced. It will be the year of seeing, and selling, what we had previously overlooked.
PRISM HOSPITALITY CONSULTING: Predictions for 2025
1 – Almost all mainstream PMS and POS vendors will adopt embedded payment processing as a business model and primary revenue stream
2 – Artificial Intelligence for hotels will find meaningful applications for hotels that can be purchased and implemented
3 – Acquisitions of small to medium sized hospitality technology vendors by private equity investors intent on building up strategic rollups will accelerate, resulting in tactically assembled portfolios with limited beneficial synergy, despite all good intentions
