Top 10 ways to transform your hotel Guest Directory into Guest Revenue

In the same vein as your website and social media platforms, the Guest Directory can be just as valuable in terms of functioning as your ‘shop window’ – demonstrating the breadth of your services and offer, boosting guest engagement, enhancing the guest journey and, crucially, driving ancillary revenue. Whilst historically it has served as a straightforward in-room paper guide with practical information on hotel facilities and policies, with the advance of mobile technology it has been transformed into a dynamic, digital tool. But how can hoteliers harness its potential to keep guests informed and drive engagement with the hotel’s services? Graham Rushin, VP Sales and Marketing for IRIS, leading provider of mobile ordering and digital guest directory solutions, outlines his top ten tips and strategies to achieving success with an all-in-one comprehensive digital solution: