stayntouch and SHR Enhance Their Cloud Integration, Delivering Transparency and Control to Revenue Management
stayntouch and SHR Enhance Their Cloud Integration, Delivering Transparency and Control to Revenue Management
stayntouch, a global leader in cloud hotel property management systems (PMS) and contactless technology, announced an enhancement to its partnership with Sceptre Hospitality Resources (SHR), a pioneer of advanced hotel revenue management technologies. Stayntouch PMS now integrates with SHR’s Wave revenue management system (RMS).
SHR Wave RMS leverages the latest in artificial intelligence to create an advanced and transparent RMS with a human touch. Wave unburdens revenue managers from having to blindly trust the ‘black box’ of most legacy RMS platforms. Instead, Wave users can leverage a transparent Strategy Builder Tool, which lets hoteliers customize the algorithm’s pricing framework to fit their brand’s unique business strategy.
Stayntouch PMS' integration with SHR Wave RMS allows for reservations and group data to flow seamlessly between the two systems, and provides Wave RMS with the data it needs to generate optimized strategies for hotels. Wave RMS offers Stayntouch customers a range of enhanced features, including:
● Wave Algorithms 一 Delivers highly accurate automated forecasting and pricing recommendations using a combination of different forecasting models and reinforcement learning techniques.
● Strategy Builder 一 Unburdens hotels from the tyranny of the RMS ‘black box’, by allowing them to stay in control of their strategy, and tailor their AI to meet their business needs.
● Enhanced Reporting 一 Advanced analytics provides hoteliers with comprehensive insightful reporting that can be delivered either automatically or with a single click.
“SHR and Stayntouch have enjoyed a deep and strategic partnership for many years, based on our shared commitment for delivering innovation with a human touch. We are delighted to be expanding this partnership with Wave RMS,” says Estella Hale, chief product evangelist at SHR.
“SHR shares our philosophy of delivering unburdened technology that enhances the hotelier, operator and guest experience. One of the significant benefits of our cloud architecture and intuitive user interface is how simple it is to integrate and optimize alongside innovative industry partners like SHR. With Wave, hoteliers will now be able to fully optimize their revenue strategy, on top of Stayntouch PMS’s native ability to manage rates wherever there is an internet connection,” says Michael Heflin, the chief revenue officer at Stayntouch.
Stayntouch delivers a fully mobile guest-centric hotel property management system (PMS) with a comprehensive library of over 1,100 best-in-class integrations. Our cloud-native PMS empowers hotels to drive revenue, reduce costs, enhance service, and captivate their guests. Stayntouch’s newly expanded PMS platform, Stayntouch 2.0, further simplifies hotel operations, allowing hotels to streamline and accelerate direct bookings, process payments easily, and simplify integrations - offering an even more enhanced guest experience. Stayntouch is supported by a team of professionals with deep roots in the hospitality industry and is a trusted partner to industry-leading management companies including Sage Hospitality, HEI Hotels & Resorts, EOS Hospitality, and Stoney Creek Hotels, innovative independent brands such as Village Hotels, Pod Hotels, and First Hotels, and iconic independent properties such as the TWA Hotel and Zoku Amsterdam. For more information, visit www.stayntouch.com.
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