Hotel technology specialist SHR has been recognized as a 2025 Google Premier Partner, placing it among the top 3% of Google’s digital marketing partners.

This designation highlights SHR’s expertise in driving direct bookings, optimizing metasearch performance, and maximizing revenue through Google Ads for hotels and hospitality businesses worldwide.

In February, Google awarded Premier Partner status to a select group of top-performing digital marketing agencies as part of the Google Partners program. SHR’s inclusion in this elite group reflects its advanced advertising expertise, ability to build strong client relationships, and track record of delivering measurable growth for hospitality brands.

As a Premier Partner, SHR gains access to exclusive benefits that directly impact its hotel clients. These include advanced insights and strategies for optimizing Google Ads campaigns, priority support, and early access to Google’s latest tools and innovations. SHR’s inclusion in the Google Partners directory further ensures hotels can easily find a trusted marketing partner with a proven track record in delivering exceptional results.

The Google Partners program is designed for advertising agencies and third-party providers managing Google Ads accounts on behalf of other businesses. It provides access to specialized tools, resources, and expert support to help them navigate the digital landscape and achieve sustainable growth.

Steve Collins, VP of Digital Marketing at SHR, said, "Achieving Google Premier Partner status is a reflection of SHR’s commitment to helping hotels succeed in an increasingly competitive digital landscape. Hotels need strategies that don’t just drive traffic but convert searches into bookings, and this recognition reinforces our ability to deliver results. With direct access to Google’s latest tools and insights, we can continue refining our approach to ensure our clients maximize their revenue potential and strengthen their digital presence."

Founded in 2004, SHR (an Access Company) is a global specialist technology and service provider to the hotel sector. Through a full suite of tools and services, SHR helps over 2,000 hoteliers globally maximize revenue by optimizing all aspects of the booking and retention ecosystem. To learn more about SHR, visit www.shrgroup.com.