Titan CEO and headline sponsor Wipfli LLP announce Mike Martin, co-founder and chief executive officer, Hotel Effectiveness as a 2022 Georgia Titan 100. The Titan 100 program recognizes Georgia's Top 100 CEO & C-level executives. They are the area's most accomplished business leaders in their industry using criteria that includes demonstrating exceptional leadership, vision and passion.

Together with Hotel Effectiveness Co-Founder and Chief Product Officer Taylor Beauchamp, Martin launched the software solution leader for hotel labor optimization in 2008. Now, more than 5,000 hotels across more than 100 hotel brands use the Hotel Effectiveness innovative and advanced tools to maximize profits and perfect their largest labor operating expense – labor.

Collectively, the 2022 Georgia Titan 100 and their companies employ upwards of 240,000 individuals and generate over $66 billion in annual revenues. This year's honorees will be published in a limited-edition Titan 100 book and profiled exclusively online. They will be honored at an awards ceremony on May 12, 2022, and will be given the opportunity to interact and connect multiple times throughout the year with their fellow Titans.

"The Titan 100 are shaping the future of the Georgia business community by building a distinguished reputation that is unrivaled and preeminent in their field. We proudly recognize the Titan 100 for their successes and contributions. We know that they will have a profound impact that makes an extraordinary difference for their customers and clients across the nation." says Jaime Zawmon, President of Titan CEO.

Since its inception, Mike and the Hotel Effectiveness team have worked to ensure they offer true partnerships with hotel operators to support the industry. As the hospitality industry continues to be one of the hardest hit through the COVID-19 pandemic, ongoing recovery, and record-setting labor shortages, Hotel Effectiveness is rising to the challenge by helping hoteliers return to profitability through labor optimization.

"I'm honored to be a part of this prestigious list of fellow Georgia executive leaders, said Mike Martin, Georgia Titan 100 Honoree. "I am grateful to my Hotel Effectiveness team for their tireless work helping to make a difference for the hotel industry in our state and across the entire U.S."

Martin will be honored at the Titan 100 awards on May 12, 2022, at Zoo Atlanta: Savanna Hall. One of the city's most treasured historic buildings the 1921 building has been revitalized by Zoo Atlanta for its new life today. As home of the Atlanta Cyclorama for more than 90 years, the building is famous for its grand scale and neoclassical architecture. This unique cocktail-style awards event will gather 100 Titans of Industry and their guests for an evening unlike anything that exists in the Georgia business community.

"On behalf of all the partners and associates at Wipfli we congratulate all the Titan100 winners. It's an honor to recognize this diverse group of leaders in the Atlanta community. We appreciate the lasting impact each leader has made, and continues to make, in building organizations of significance both in Atlanta and abroad. Your ingenuity and creativity have set you apart, and the honor of being seen as an industry Titan is richly deserved," says Bill Boucher, Partner at Wipfli.
For more information, please visit: https://www.hoteleffectiveness.com/