IDeaS Revenue Solutions, a world leading provider of advanced revenue management software (RMS) and services, announced that it is expanding its industry-leading suite of revenue management solutions to the cruise industry through a partnership with Virgin Voyages. Under the partnership, IDeaS is working with Virgin Voyages to develop a first-of-its-kind, innovative RMS solution for the cruise industry.

To fully realize their revenue potential, cruise lines need the ability to efficiently and effectively forecast passenger demand. Historically, this forecasting posed challenges for the industry for a variety of reasons. But with a clearer understanding of this demand, the door opens to transformative, sophisticated pricing and revenue management strategies. While cruise organizations have explored numerous approaches to revenue forecasting, a clear, science-based leader in advanced revenue management has yet to emerge – until now.

As a pioneer in the industry, Virgin Voyages and its innovative revenue management team saw the importance of science-driven automation. They approached IDeaS and outlined a proof of concept, and the two companies are now spearheading the adoption of revenue management in this complex and dynamic industry.

Key benefits of this partnership include:

• Power of forecast modeling: IDeaS delivers forecast modeling to determine more efficiently the right booking curve so cruise lines or commercial teams can more dynamically adapt to trends.
• Forecasting and pricing automation: IDeaS revenue science streamlines cabin pricing, automates processes, and allows individual cruise lines to focus on demand-based forecasting and pricing for each cabin type (i.e. inside, balcony, suites, etc.). By optimizing business mix and inventory allocation, the solution helps to maximize revenue potential and future scalability.  
• Buy versus build: The modern enterprise is plagued by the decision of whether to build custom software or buy a commercial off-the-shelf solution. In fact, it has been common for cruise lines to build their own systems internally. IDeaS now provides a solution that delivers the speed and scalability that a homegrown system can’t. By working with IDeaS, which has existing revenue optimization models (custom to each client), cruise lines that need specific functionality can now realize higher ROI and faster time to market.

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Jessica Fleisher, vice president revenue, Virgin Voyages, said, “We came to IDeaS because we saw the power of science-driven automation and the results delivered to the hotel industry. Today, nothing in our market can compare to the power of IDeaS revenue management expertise. We couldn’t be more pleased with the project's development thus far and are impressed with the entire organization's commitment. As a visionary in the cruise industry, we see the value of sophisticated revenue management, so it was only fitting we should partner with the pioneer of RMS technology.”

Sanjay Nagalia, co-founder and chief scientist, IDeaS, said, “IDeaS is excited to work with Virgin Voyages as we make this proof of concept a reality. This collaboration not only marks our entry into the cruise industry but also demonstrates our commitment to expanding our expertise into new verticals. By helping them gain key insights into dynamic forecasting and pricing, we believe we will help usher in a new era for the entire cruise industry. We couldn’t be prouder to work with this exciting and forward-thinking team.”

See how IDeaS revolutionizes revenue management strategy for cruise lines. Visit https://ideas.com/cruise-lines/ to learn more.