HSMAI 2025 Commercial Strategy Conference Coming to Indianapolis Following Sold-Out 2024 Event
HSMAI 2025 Commercial Strategy Conference Coming to Indianapolis Following Sold-Out 2024 Event
The Hospitality Sales and Marketing Association International’s (HSMAI) second Commercial Strategy Conference will take place in Indianapolis, Indiana, from June 16-18, 2025 at the Indianapolis Convention Center. Following its sold-out inaugural edition, which welcomed over 850 commercial professionals, the event continues to reflect the convergence of key commercial disciplines – marketing, revenue optimization, sales, and distribution – bringing industry professionals together for one dynamic event. Each day features cutting-edge insights from cross-disciplinary hospitality experts, providing an enriched experience for commercial leaders.
The conference and its associated pre-conference workshops, training sessions, and executive roundtables will prepare hospitality professionals to anticipate and respond to headwinds, identify new opportunities, better align sales, marketing, revenue optimization, and distribution efforts, adapt to the ever-changing landscape, and drive profit throughout the customer journey.
“Following the success of last year’s event, we are excited to once again welcome hospitality professionals from across the industry to exchange ideas, discover cutting-edge strategies, and shape the future of hospitality,” said Brian Hicks, President & CEO of HSMAI. “In today’s rapidly changing hospitality landscape, commercial success depends on adaptability and collaboration. As we enter our second year, we look forward to an engaging and impactful conference that will equip leaders with the strategies they need for the future.”
The lineup of educational sessions, presentations, and networking opportunities includes:
June 16 | Pre-Event Workshops & Roundtables
- Executive Roundtables *by invitation
- Review Courses for the Certified Hotel Sales Leader (CHSL), Certified Hospitality Digital Marketer (CHDM) and Certified Revenue Management Executive (CRME) certifications *separate registration required
- Rising Leader Council retreat
- Partner Insights Workshops
June 17 | Commercial Strategy Conference Day 1
- General Sessions:
- Breaking Down Silos: Uniting Commercial Strategy for Maximum Profitability
- Understanding Today’s Customer for Commercial Success
- Thunderclaps: Power Ideas. Lightning Fast.
- Breakouts: 14 breakout sessions over the course of the day will address the most important issues facing commercial professionals
- Partner Showcase
- Networking breakfast, lunch, and reception
June 18 | Commercial Strategy Conference Day 2
- General Sessions:
- Decoding the Consumer Journey: AI's Impact on Hospitality Commercial Strategy
- Commercial Game Changers: Insights from Beyond Hotels
- Negotiation Mastery for Commercial Leaders
- Breakouts: 14 breakout sessions over the course of the day will address the most important issues facing commercial professionals
- Partner Showcase
- Networking breakfast, lunch, and reception
Many industry partners are supporting HSMAI’s Commercial Strategy Conference including:
- Preferred: IDeaS Revenue Solutions
- Platinum: Cendyn, Flexpay, FLYR Hospitality, Lighthouse, SiteMinder, Tambourine
- Gold: Amadeus, GCommerce, MetaDesk, Kalibri Labs, Revenue Analytics, Sojern, Venuelocity
- Silver: Modiv, Lotus Marketing, Wunderkind
- Bronze: Canary Technologies, Milestone, Nuitee, Ideas Collide, The Guestbook, Expedia, CVENT, HFTP, Priceline
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI Digital Marketing Strategy Conference, Adrian Awards, and Revenue Optimization Conference. Founded in 1927 and celebrating 90 years in 2017, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at hsmai.org, HSMAI Facebook, HSMAI, Twitter, and HSMAI YouTube.
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