Cendyn and Pegasus Complete Merger
Cendyn and Pegasus Complete Merger
Cendyn and Pegasus closed their previously announced merger agreement, bringing two industry leaders together as one company. This merger provides hoteliers with a transformative platform to maximize the direct-booking channel, enhancing the guest experience end-to-end.
The two companies merged under the Cendyn brand, with Tim Sullivan continuing to lead Cendyn as CEO and president of the newly combined company.
In addition to Sullivan’s role as the company’s CEO, Cendyn appointed Gautam Lulla as chief innovation officer and Joanna Genser as chief enterprise officer.
At the heart of the merger lies Cendyn’s customer data platform, starling, and Pegasus’s CRS, which together provide hoteliers access to an unparalleled system of record for guest profiles and rates. Leveraging the alignment of these key data points enables hoteliers to personalize and optimize the guest experience, drive direct bookings, enhance brand loyalty and boost profitability.
Sullivan said, “The completion of this merger is an exciting moment for Cendyn, and we believe, for the industry. As the hospitality industry recovers from the effects of the pandemic, the combination of Cendyn and Pegasus will help hoteliers achieve their critical digital transformation and automation objectives to keep up with ever-evolving consumer expectations and contain costs” said Tim Sullivan, CEO and president of Cendyn.
Cendyn is a catalyst for digital transformation in the hospitality industry. We help hotels around the globe drive profitability and guest loyalty through an integrated technology platform that aligns revenue, eCommerce, distribution, marketing, and sales teams with centralized data, applications, and analytics, so they can capture more demand and accelerate growth. With operations across the globe, in the United States, Germany, United Kingdom, Singapore, and India, Cendyn serves tens of thousands of customers across 143 countries.
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