The rising need for hotels to generate more revenue-enhancing opportunities that go beyond guest rooms has contributed to demand for a central reservations system (CRS) and booking engine that is simple, intuitive and has the power to personalize guest experiences.

Today, Amadeus is proud to introduce iHotelier StayPlus™ – an innovative set of capabilities that empower hoteliers to create curated guest experiences and manage promotions all in one easy-to-use place. By aligning marketing and revenue strategies, StayPlus helps improve the hotel shopping experience, increase direct conversion rates, and drive higher revenue per booking through a strategic set of integrated capabilities spanning four key categories:

• Experiential Stay Builder: Hoteliers can identify audience type by reviewing various guest demographics and then customizing the experience with a tailored booking flow, compelling upselling, experiential stays, and added value offers. Using creative merchandising, the hotel can increase revenue opportunities by presenting new offers built with optimized pricing strategies such as percent off, flat fee, or one night free.

• Dynamic Offers: Hoteliers can create tailored promotions based on set criteria such as demand and time of year. Using customized audience messaging and call outs, hoteliers can increase visibility, while creating a sense of urgency with banner ads, countdown timers, and more. Flexibility to configure taxes and policies also work to enhance the hotel’s revenue strategy.

• Intelligent Merchandising: Hoteliers can increase their online presence and direct traffic to Brand.com with compelling calls-to-action and promotions by intelligently merchandising offers using preferential partner connections. Properties can benefit from greater exposure on major distribution channels with top OTA integrations and 400+ global partners, while exposing special rates on metasearch channels. Travelers are offered greater peace of mind with travel protection options built right in the booking solution.

• Performance Analyst: Hoteliers can make more informed decisions with iHotelier Analytics built on Amadeus’ world-class business intelligence platform. The interactive dashboards allow hoteliers to pull actionable data on promotions and booking performance and analyze on-demand and automated real-time pace reporting.

“iHotelier has a long track record of driving impressive results with many of our customers reporting double digit increases to their direct booking programs thanks to the solution’s ease of use and powerful capabilities,” said Jose Canelos, Vice President of Reservation Solutions, Hotel IT, Hospitality, Amadeus. “Now with StayPlus, customers can instantly sell more, sell broader, and personalize the guest experience in a way that will help grow their businesses. It’s innovation made simple.”

As an introduction to iHotelier StayPlus, new customers can access a limited time offer of three months complimentary now through the end of 2023. Visit our website for more details.