US Solar Eclipse Hotel Occupancy Increases by Another 10 Percent
US Solar Eclipse Hotel Occupancy Increases by Another 10 Percent
On April 8th, there will be a total solar eclipse that traverses North America. Being able to wit-ness this from land is incredibly rare, with astronomers at NASA saying that it could be as long as 375 years before a similar event occurs in this North American pathway.
Over the past few months, Amadeus has been tracking the impact of the eclipse on hotel book-ing patterns across America using forward-looking business intelligence data from De-mand360+®. The highlights from the latest data drawn on February 29, 2024, are as follows:
Average hotel occupancy across the 9 markets of Dallas-Fort Worth, TX, Little Rock, AR, Poplar Buff, MO, Paducah, KY, Evansville, IN, Cleveland, OH, Erie, PA, Buffalo, NY, Burlington, VT has now risen from an average of 12% on April 1st 2024 to an average of 69% on April 7th 2024. Smaller towns like Erie and Burlington are seeing that 89% and 88% (respectively) of their hotel rooms are already booked (see chart below).
Data suggests average daily rates (ADR) have also increased significantly because of the eclipse, averaging $170 more than the same day last year. Currently, rates will hit a high of $404 in Bur-lington which is 183% more than the same day in 2023. On average, hoteliers can see a 196% increase in their rates when comparing the start of the week (April 1) to the end of the week in preparation for the eclipse (April 7).
Amadeus Demand360+ data: February 29, 2024
The average occupancy across the areas tracked has risen 10% from when the last insights were shared by Amadeus in December. ADR has continued to rise too, averaging a 7% increase from when the data was last examined (see charts above and below).
Amadeus Demand360+ data: December 14, 2023
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