US Solar Eclipse Hotel Occupancy Increases by Another 10 Percent
US Solar Eclipse Hotel Occupancy Increases by Another 10 Percent
On April 8th, there will be a total solar eclipse that traverses North America. Being able to wit-ness this from land is incredibly rare, with astronomers at NASA saying that it could be as long as 375 years before a similar event occurs in this North American pathway.
Over the past few months, Amadeus has been tracking the impact of the eclipse on hotel book-ing patterns across America using forward-looking business intelligence data from De-mand360+®. The highlights from the latest data drawn on February 29, 2024, are as follows:
Average hotel occupancy across the 9 markets of Dallas-Fort Worth, TX, Little Rock, AR, Poplar Buff, MO, Paducah, KY, Evansville, IN, Cleveland, OH, Erie, PA, Buffalo, NY, Burlington, VT has now risen from an average of 12% on April 1st 2024 to an average of 69% on April 7th 2024. Smaller towns like Erie and Burlington are seeing that 89% and 88% (respectively) of their hotel rooms are already booked (see chart below).
Data suggests average daily rates (ADR) have also increased significantly because of the eclipse, averaging $170 more than the same day last year. Currently, rates will hit a high of $404 in Bur-lington which is 183% more than the same day in 2023. On average, hoteliers can see a 196% increase in their rates when comparing the start of the week (April 1) to the end of the week in preparation for the eclipse (April 7).
Amadeus Demand360+ data: February 29, 2024
The average occupancy across the areas tracked has risen 10% from when the last insights were shared by Amadeus in December. ADR has continued to rise too, averaging a 7% increase from when the data was last examined (see charts above and below).
Amadeus Demand360+ data: December 14, 2023
Amadeus powers more personalized and authentic travel experiences. Our solutions are designed to enrich every stage of the traveler journey and help hospitality providers acquire, service, and retain guests by profitably driving demand and converting them into loyal fans. Backed by over 30 years of experience, we design open, cutting-edge software to provide the most efficient, trusted, and reliable systems for our customers. With experts in 175+ countries, we have a deep understanding of the hospitality industry and a desire to enable our hotel partners to create memorable guest experiences.
About CompanyRelated News
.gif)
