Hotel technology specialist SHR has announced the expansion of its Global Advisory Board, strengthening its position as an innovation leader in the hospitality sector.

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The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals1.

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AI creates happier guests and increases hotel profitability, says tech pioneer Frank Reeves, who launched the first AI-powered booking engine in 2017.

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US President Joe Biden’s visit to Ireland has coincided with a surge in bookings from big-spending US visitors at Irish hotels - up a whopping 93% so far this year – and they’re spending even more than usual.

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SHR is excited to announce it has earned status as an Elite Connectivity Partner for 2023 with Expedia Group. This recognition underscores its focus on building and maintaining a high-quality software connection that empowers you to serve guests better and grow your business on Expedia.

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ComOps, a leading strategic consulting firm in the areas of revenue management, contact center operations, customer experience, and digital innovation, have partnered with SHR, a leading provider in revenue generating technology for the hotel industry, including Windsurfer CRS, Maverick CRM and Wave RMS that enable hotels to execute their best revenue generating strategies.

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SHR, which offers solutions to help hoteliers improve engagement and drive revenue at each touchpoint along the guest journey, has integrated with Adyen, the global financial technology platform of choice for leading businesses.

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Guldsmeden Hotels, a sustainable, privately owned Danish boutique hotel chain with 10 locations throughout Europe, will partner with SHR to improve the guest experience and drive revenue at each touchpoint of their guest's journey.

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SHR, which offers a suite of solutions to help hoteliers improve the guest experience and drive revenue at each touchpoint along the guest journey, has launched automated upsell functionality that accelerates hoteliers’ ability to drive additional revenue.

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