The Hospitality Sales and Marketing Association International (HSMAI) has announced the launch of the Commercial Effectiveness Organizational Assessment, a tool providing a structured framework for assessing where a hotel organization’s commercial structure is strong and where improvements are needed.

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The Hospitality Sales and Marketing Association International’s (HSMAI) Commercial Strategy Conference — the evolution of HSMAI’s Marketing Strategy Conference and HSMAI ROC — will take place in Charlotte, North Carolina from June 25-26, 2024 at the Charlotte Convention Center.

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The Hospitality Sales & Marketing Association International (HSMAI) Foundation is proud to release its third Annual State of Talent report which reveals this year’s trends in the hospitality industry that are impacting the talent within the sales, marketing, and revenue optimization disciplines.

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The Hospitality Sales and Marketing Association International (HSMAI) honored travel marketing excellence at the Adrian Awards Celebration on Tuesday, February 13, at the New York Marriott Marquis in New York, NY with more than 500 industry and agency executives in attendance. This year, the 67th annual competition focused on WanderLOVE, highlighting the most creative and successful campaigns that spark a love for travel and ignite a desire for exploration, and celebrated the people behind the work.

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The Hospitality Sales and Marketing Association International (HSMAI) Foundation is proud to announce the members of its 2024 Board of Directors and Executive Committee, led by new chair, Lori Kiel, who begins a two year term. Composed of senior travel and hospitality executives, HSMAI Foundation leaders have a passion for helping solve the sales, marketing, and revenue talent challenges being faced by many hotel and hospitality companies.

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The Hospitality Sales and Marketing Association International (HSMAI) is proud to announce the members of its 2024 Americas Board of Directors and Executive Committee, led by new chair, Andrew Rubinacci, who begins a two-year term. HSMAI America’s leaders represent a cross section of the industry’s most respected hotel and hospitality brands, academics, and suppliers. The board is composed of senior travel and hospitality executives from a representative selection of HSMAI members.

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The Hospitality Sales and Marketing Association International (HSMAI) Americas announced the recipients of the Frank W. Berkman “Best of the Best” Awards on January 23, 2024, at the HSMAI Mike Leven Leadership Conference in Las Vegas, NV. Named the Best of the Best in chapter leadership and operations, the chapter’s programs and accomplishments serve as best practices for all chapters as they continue to fuel sales, inspire marketing, and optimize revenue for HSMAI members on the local level.

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The Hospitality Sales & Marketing Association International (HSMAI) Foundation, in partnership with Women in Travel THRIVE, is proud to announce the release of a pivotal research paper titled "The Power of Mentorship."

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The Hospitality Sales and Marketing Association International (HSMAI) announces the Top 25 Extraordinary Minds awardees to be presented in conjunction with the HSMAI Adrian Awards Celebration on February 13, 2024, at the New York Marriott Marquis.

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