How RevPAG Drives Guest Experience and Hotel Profitability
Today's travelers often want more than just a room; they're looking for immersive experiences and value from additional hotel offerings. The hotel and leisure industry has responded to this desire by delivering increasingly elaborate and indulgent offerings and facilities. And yet, in many cases, hotel managers have not expanded the success metrics they use so that they reflect the value of these broader guest relationships. Instead, they remain focused on the traditional room-confined Revenue per Available Room (RevPAR) without also considering the broader guest-centered metric Revenue per Available Guest (RevPAG).
8.6.2024
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