Oracle today announced the general availability of Oracle OPERA Cloud Central. The all-in-one hospitality platform unites data and functionality from OPERA Cloud’s modules under a common user interface and experience. With it, customers can get a comprehensive view of their hotel business, including distribution, sales, service interactions, loyalty programs, and more to make faster decisions that can benefit staff and guests.

Scandic Hotels Group, the largest Nordic hotel operator with 280 hotels across six countries, is the first chain to go-live on OPERA Cloud Central at their properties. Together with OPERA Cloud Property Management system and Sales and Events management, Central will enable Scandic to connect all its relevant data and apply built-in analytics to deliver real-time insights to the right stakeholders across all its locations. This will help the chain create better operational efficiency and revenue generating opportunities while enhancing guest experiences.

“Oracle’s solution supports our strategy to constantly improve the guest experience and create an even more cost-effective operating model,” said Jens Mathiesen, President & CEO of Scandic Hotels Group. “Having all our data and core functions on a unified platform will make us more efficient, make it easier for our staff to do their jobs, facilitate commercial opportunities to increase revenue, and get to know our customers better so we can give them the best hotel experience no matter which one of our properties they visit.”

Connecting critical hotel functions

OPERA Cloud Hospitality Platform has expanded to include Distribution, Central Reservations, Central Sales and Loyalty functionality. By bringing together existing OPERA Cloud Property features together with new OPERA Cloud Central components, we can now help hotels remove silos and friction across various functional areas both on as well as above property. Single image rates and inventory, as well as reservations, groups, and profiles, combined with a unified end user experience, makes information accessible to all key stakeholders at all customer touchpoints.

With open architecture, built-in integration services, and open APIs that help accelerate innovation and go-to-market initiatives, the comprehensive hotel cloud solution enables hoteliers to redefine the guest experience with several key functions:

• Contact Center streamlines the reservation process with an intuitive display that enables central staff to offer clear dynamic rate and product offers. Easy access to guest information enables staff to personalize the guest experience and recognize loyalty through upsell opportunities, special pricing, tailored reservations, and more. Increased revenue opportunities can be achieved through special offers, package add-ons, loyalty and membership rates, leisure, and negotiated pricing, as well as group functionality support reservations across all segments.
• Central Sales increases sales effectiveness by centralizing and simplifying the management of accounts, contacts, and activities for regional and global sales teams. This includes setting and comparing KPIs for account managers and sales staff to keep track of account performance. Staff can quickly and efficiently view or create leads and opportunities, reserving function and group spaces for multiple hotels. Built in dashboards allow for goal setting and progress tracking, optimized monitoring, and the easy management of account and team performance.
• Distribution connects distribution and revenue channels so hotels can determine which product and pricing to deliver to each of their target markets while managing all channel-related tasks from a single system. This direct-connect distribution channel removes intermediaries and administrative burdens to simplify channel activation and management, allowing hotels to instantly adjust to new business requirements with the support of unlimited rates and inventory options.
• Loyalty helps hotels recognize and reward their most frequent guests. Guest profiles include data from enrollment, reservation information, and more all fully integrated into all OPERA Cloud workflows, enabling greater flexibility to customize program rules, benefits, and guest experiences.

“With OPERA Cloud Central, we are transforming how business gets done by connecting core elements across property and brand management operations under one platform with a common data foundation,” said Alex Alt, executive vice president and general manager of Oracle Hospitality. “Now, brands and their hotels can be more efficient and get the business insights they need faster, so they can continually evolve to meet the ever-changing needs of their business and guests.”